Thursday, November 25, 2010

Bondi, advertisement

Over the last couple of weeks I have been featuring sculptures at the annual Sculpture by the Sea exhibition. This curious sculpture at the entrance to the exhibition was not actually one of the exhibits but a clever, or rather, sneaky promotion. The "Hello Sydney" number plate features an email address which is also inscribed on the 'artwork'. Once you visit the website, you realise this 'sculpture' was actually an advertisement for a new car, which is about to be launched.

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