Why the Dot Tel registry is hindering .Tel's success
1.) Telnic has not made any attempts, up and til now, to work with Neustar to make marketing programs that are carefully designed to build awareness and preference for the .tel domain.
2.) The customers of Neustar trust them, because they know they live up to their promises while providing outstanding technical, security, marketing, and policy support. On the other hand, we can not say the same about the .tel registry (Telnic): Often, they hadn't lived up to their promises for offering new features to be available and fully functionable, within the time frame they had set. But they where however fully bodied announced, in the press releases. Quite disappointing, I would say. Even worse, when the .tel registry surpresses all complaints about failing to come up in time with promised new features, options and services, etc.
3.) Unprofessinal handling of support, customer care, inclusive complaints, marketing and webdesign. Surpressing complaints on the official .tel website, and on other websites, and banning complaintants from the official .tel forum.
4.) Neither beeing creative, nor innovative. Trying to replicate their earlier success (Love Train) with the ridicolous „Treasure Hunt“ challenge.
5. ) Etc., etc.
Conclusion. Basically, the end user would not need the .tel registry Telnic, in its present form, because it proves to be totally incapable to to control and manage the Dot Tel domain. The job could be done better, by NeuStar, who already is operating the back-end server and offering back-end services for the Dot Tel domain, and has further proven, that it could act as a regitry for multiple domains (.biz and .us).
I do indeed recommend a disintegration of Telnic within the whole constellation (end user, registrar and registry/front-end and back-end server, etc.). In other words: Telnic should sell its business and assets to NeuStar, and look for some other sort of occupation, where it won't permanently create confusion and frustration amongst end users of computing.
No comments:
Post a Comment