To begin using the service, a user submits their user name or profile URL for each social network that they belong to, from which Spokeo then imports any 'friends' associated with each network, ready to track updated content. You can also manually add additional people you wish to track, by simply adding each of their profile URLs or blog RSS feeds. However, Spokeo currently only syndicates publicly available content, meaning that it won't work on sites where a friend's profile or content is set to private or has restricted access.
Spokeo also has a feature called "Recommend". When you recommend a post or any other content syndicated on Spokeo, all of your friends who are also members of the site will immediately see it on their Spokeo page. This way, content syndicated on Spokeo can spread beyond the first degree of friendship — giving the site its own social dynamic.
Source:Zdnet
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