Where do you stand?

Just read below and ascertain where you stand as far as your knowledge of SEO is concerned.

When you do a search on Google you will normally see two paid Ads by Google which are from their AdWords network. Below those Ads are the Organic (Natural) results of the Search Engine.

When you search for ‘Cordless mouse, ’Google obediently produced a list of search results called search engine results pages (SERPs). It may look like “Results 1 - 10 of about 100,000 for Cordless Mouse.

Your first action will be to click on the first listing from the SERPs. If not satisfied with resultant website, you will click on the second listing and so on but you might invariably not go beyond that page which has 10 listings from the search result.

Suppose you have spent about 15 minutes to visit the first 10 search results, So who will visit the remaining 99,990 pages?

You need not feel sorry for them because they have not created their website in such way that it has not ended up in the first or second page of the SERPs.

You can say, they have not optimized their website as per the search engine terms (has a different name, but will not terrify you in the first day itself).

In summary, Search engine optimization (SEO) is a process by which you take your website to the top of the SERPs.

USWeb.com, a pioneer in search engine optimization service and tools say that most local business houses are overlooking this aspect of getting on top of the search engines’ search results in a natural (organic) manner.

Achieving Organic Search Engine Rankings and the Organic results of Google are not to be neglected by any webmaster that is serious about Local Marketing.

Website owners who are bent upon increasing their revenue should take note of the two main factors that determine what website is considered most relevant for a search term; relevant website content and your popularity on the Internet compared to your competition.

With a little help from a highly qualified Search Engine Optimization company, local companies and businesses can easily beat the competition in the search engine ranking race.