Showing posts with label direct marketing. Show all posts
Showing posts with label direct marketing. Show all posts

Sunday, October 7, 2007

High profit advertising method.

Whatever may be the available marketing methods in the Internet, direct mailing is still considered as the best way to reach customers.

When compared to various internet marketing ways such as classified advertising, PPC advertising or message board advertising, the cost of reaching the customers directly through mailing lists is costlier but at the same time more effective.

The conversion ratio is still the best in this proven method. Telemarketers are the biggest clients of Martin Worldwide-The Mailing Lists Company based in California because Martin Worldwide has built a reputation by offering innovative mailing list products to its clients.

Through their successful product named ResponseCom™, they offer over 100 demographic and psychographic categorized mailing lists.

They claim to posses a database of 290 million consumers which has been compiled painstakingly over a decade using several filters and confirmations.

The success of direct mail marketing can be attributed to two main aspects.

The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves unsolicited commercial communication with consumers or businesses.

The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." Telemarketing companies solely bank on this valuable component while purchasing targeted mailing lists.

For more information on Martin Worldwide and its direct marketing products and services, please call (888) - 267-3545.
Contact: Chip Matthews, Client Relations Manager chip@martinworldwide.net

Saturday, July 14, 2007

Location based email list.

Sometime back, a member in my blogging community sent me a private message.

I am looking for a reliable list broker who can help me with a list of students residing in North Carolina. Since you are in the online teaching field also, I thought you would know where I can purchase a responsive list”

Obviously, he over estimated my credentials. I didn’t have a clue about his request.

Suddenly I remembered; I did a website research a few months back on direct marketing based on a web release by Martinworldwide.net. So, again I looked up on them, browsed a bit to refresh my knowledge on e-mail marketing and Responsecom, a potent, proprietary blend of U.S. Response and U.S Consumer databases.

Since Martinworldwide deals in lists for every type of business enterprises that includes gardening enthusiasts, timeshare owners etc, I encouraged my friend to contact Chip Matthews, Client Relations Manager at chip@martinworldwide.net and inquire about his requirements.

No, my friend did not fill me in about further developments. I guess he must be very busy with the list. It is said to be very responsive.